Skip to content
See plans

For research and insight teams

Sharpen the guide before the fieldwork.

Run a synthetic session first. Find the questions that go flat, the stimulus that confuses and the objections you didn’t think to probe, then take a better guide into real groups.

Buy Solon 10$220Compare plans
Drawn portrait of a Native American woman in her seventies with short grey hair, in a cardigan.
Drawn portrait of a Pacific Islander man in his twenties with a short beard, in a jacket.
Drawn portrait of a bald Black man in his fifties with a grey beard, in a jacket.

Faces from Solon’s portrait library. Each person on a panel gets one, matched to their age, sex and background as closely as the library allows, and no two people in a room share one.

  1. Grounded in public data

    Every panelist is built from one real, anonymous record in the Census Bureau’s 2024 American Community Survey microdata: household, work hours, commute, income and housing costs come from the record, not from a writer.

  2. The whole record

    The transcript keeps each person’s private first reactions, their final ratings and their inner thoughts alongside what they said out loud.

  3. Check the twins

    Seat real people from My People, and see how their twin answers questions held back from it, side by side with what they actually said.

Every project

One focus group, start to finish.

Brief, Panel, Session, Report, Ask. The same five steps in every project, on every plan.

A panel

3 to 8 people, each built on a real, anonymous Census record, with a life story, a way of talking and a way of behaving in a group.

A session you watch

A moderator runs the discussion from a guide you read first. Turn on inner thoughts to see what each person keeps to themselves.

A report

Findings, themes, each person’s arc, what went unsaid and what to test next. Download it as a PDF.

Follow-up questions

Up to 25 questions to the moderator, who goes back to the panel one-on-one when it needs to.

The plan

Solon 10. 10 projects.

$220 · one payment

Ten projects, one payment. A project is one session with its own panel, report and follow-up questions.

Buy Solon 10All plans

No subscription, and nothing renews. Projects don’t expire.

Also for

Founders and product teamsOne product, one launch, one ideaYou know it too well to hear it fresh. Hear how a room of strangers takes it before you spend on the real research.Solon 1$29Brand and marketing teamsSeveral concepts, campaigns or claimsSee which idea lands, which confuses, and which people agree with out loud while doubting it in private.Solon 5$125AgenciesA client, a pitch, a piece of workPressure-test the idea before the pitch, or the work before the client sees it, and hand over the report.Solon 10$220