Skip to content
See plans

For brand and marketing teams

Test the message before the media spend.

Concepts, taglines, packaging, a campaign idea. Put each in front of a panel recruited for your category, and see which lands, which confuses, and which people agree with out loud while doubting it in private.

Buy Solon 5$125Compare plans
Drawn portrait of a Black woman in her thirties with short curly hair, in a zip jacket.
Drawn portrait of a man of Black and white heritage in his forties with a moustache, in a sweater.
Drawn portrait of a South Asian woman in her fifties with short hair, in a collared shirt.

Faces from Solon’s portrait library. Each person on a panel gets one, matched to their age, sex and background as closely as the library allows, and no two people in a room share one.

  1. A room that disagrees on purpose

    Set how many fans, open minds, neutrals, skeptics and rejecters come in. A room where everyone starts out agreeing teaches you nothing.

  2. First reactions, in private

    When the moderator shows a concept, everyone writes a first reaction on a card before anyone speaks, so the loudest voice doesn’t set the room’s opinion.

  3. One project per idea

    Five projects are five briefs, five panels and five reports. Run each concept past the people it’s meant for.

Every project

One focus group, start to finish.

Brief, Panel, Session, Report, Ask. The same five steps in every project, on every plan.

A panel

3 to 8 people, each built on a real, anonymous Census record, with a life story, a way of talking and a way of behaving in a group.

A session you watch

A moderator runs the discussion from a guide you read first. Turn on inner thoughts to see what each person keeps to themselves.

A report

Findings, themes, each person’s arc, what went unsaid and what to test next. Download it as a PDF.

Follow-up questions

Up to 25 questions to the moderator, who goes back to the panel one-on-one when it needs to.

The plan

Solon 5. 5 projects.

$125 · one payment

Each project is one focus group: its own brief, panel, session, report and follow-up questions.

Buy Solon 5All plans

No subscription, and nothing renews. Projects don’t expire.

Also for

Founders and product teamsOne product, one launch, one ideaYou know it too well to hear it fresh. Hear how a room of strangers takes it before you spend on the real research.Solon 1$29AgenciesA client, a pitch, a piece of workPressure-test the idea before the pitch, or the work before the client sees it, and hand over the report.Solon 10$220Research and insight teamsBefore the real fieldworkFind the questions that go flat and the stimulus that confuses, then take a sharper guide into real groups.Solon 10$220