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For agencies

Walk in with what the room said.

Pressure-test a client’s idea before the pitch, or the work before the client sees it. Each client or concept is its own project, with its own panel, its own report and a PDF you can pass on.

Buy Solon 10$220Compare plans
Drawn portrait of a Middle Eastern man in his thirties with a beard and glasses, in a sweater.
Drawn portrait of a white man in his sixties with short grey hair, in a collared jacket.
Drawn portrait of a Southeast Asian woman in her forties with her hair tied back, in a blazer.

Faces from Solon’s portrait library. Each person on a panel gets one, matched to their age, sex and background as closely as the library allows, and no two people in a room share one.

  1. A report you can hand over

    Download the report as a PDF, with the full transcript and the panel’s inner thoughts if you want them in.

  2. Honest by design

    Each finding says how many people raised it, never a percentage, and the report ends in hypotheses to test with real people. It doesn’t pretend to be a survey.

  3. Real people beside the panel

    Describe people you know in My People and seat them in any project, then check how well their twin answers questions you held back.

Every project

One focus group, start to finish.

Brief, Panel, Session, Report, Ask. The same five steps in every project, on every plan.

A panel

3 to 8 people, each built on a real, anonymous Census record, with a life story, a way of talking and a way of behaving in a group.

A session you watch

A moderator runs the discussion from a guide you read first. Turn on inner thoughts to see what each person keeps to themselves.

A report

Findings, themes, each person’s arc, what went unsaid and what to test next. Download it as a PDF.

Follow-up questions

Up to 25 questions to the moderator, who goes back to the panel one-on-one when it needs to.

The plan

Solon 10. 10 projects.

$220 · one payment

Ten projects, one payment. Use them across clients and pitches; buy any plan again when you need more.

Buy Solon 10All plans

No subscription, and nothing renews. Projects don’t expire.

Also for

Founders and product teamsOne product, one launch, one ideaYou know it too well to hear it fresh. Hear how a room of strangers takes it before you spend on the real research.Solon 1$29Brand and marketing teamsSeveral concepts, campaigns or claimsSee which idea lands, which confuses, and which people agree with out loud while doubting it in private.Solon 5$125Research and insight teamsBefore the real fieldworkFind the questions that go flat and the stimulus that confuses, then take a sharper guide into real groups.Solon 10$220